In 2017 Google removed 3.2 billion bad ads, blocked 320k publishers, 90k websites and 700k mobile apps

In 2017 Google removed 3.2 billion bad ads, blocked 320k publishers, 90k websites and 700k mobile apps

Google removes offensive content, fake news and malware sites

Google nabs violators for violating the content

World’s largest search engine and digital advertising platform, Google is the source of information, earnings and lots more to billions of people across the globe. With billions of people using it on daily basis for multiple reasons, it is one of the natural choices for any advertisers and publishers. This has also lead to false or misleading information being spread through their platforms by ads or content which are monetized.

Recently Google has been on a mission to clean the bad stuff like offensive content, fake news, and malware sites. It has been nabbing violators and violating content. In a post on Google blog by Scott Spencer, Director of Sustainable Ads, he mentioned that in 2017 Google had added 28 new advertiser policies and 20 publisher policies.

Some of the key steps taken by Google are as follows:

  • In 2017, Google took down more than 3.2 billion ads that violated their advertising policies. That’s more than 100 bad ads per second. They have also blocked 79 million ads from their ad network which attempted to send people to malware-laden sites.
  • They also removed 66 million “trick to click ads” and 48 million ads which led users to install unwanted software. 2 million pages each month, 320,000 publishers, nearly 90,000 websites and 700,000 mobile apps were removed from Google ad network for violating their policies.
  • Over 12,000 websites were blocked for “scraping,” duplicating and copying content from other sites, the numbers are up from 10,000 in 2016. More than 7,000 AdWords accounts were suspended for tabloid cloaking violations, the numbers are up from 1,400 in 2016.
  • Websites pretending to be legitimate news websites based in London when they are actually a content scammer in some other city were identified and banned. A small number of publishers were responsible for the majority of these violations. Of the 11,000 websites Google reviewed for potentially violating the misrepresentative content policy, they blocked over 650 of those sites and terminated 90 publishers from their network.

Scott Spencer further says “Our work to protect the ads ecosystem doesn’t stop here—it’s ongoing. As consumer trends evolve, as our methods to protect the open web get better, so do online scams. Improving the ads experience across the web, whether that’s removing harmful ads or intrusive ads, will continue to be a top priority for us.”