Facebook announces new dating feature
CEO Mark Zuckerberg announced that Facebook will launch a new dating feature during Facebook’s annual F8 developer conference. Facebook dating certainly puts Tinder’s business at risk. Facebook dating feature will allow users to create a dating profile and match with potential love interests. This profile will only be visible to non-friends who have also opted for dating.
Addressing at F8 developer conference Mark Zuckerberg joked, “This is going to be for building real, long-term relationships — not just for hookups.”
Zuckerberg further said, “We have designed this with privacy and safety in mind from the beginning. Your friends aren’t going to see your profile, and you’re only going to be suggested to people who are not your friends.”
How does Facebook dating work?
- You need to opt-in to create a new profile with your first name. Your profile won’t show up in the News Feed. Neither would it be visible to your friends, users who aren’t on the dating feature.
- You need to browse through events and groups in which you have interest. On selecting unlock for dating you will be able to see dating profiles of other users who’ve unlocked and share similar interests.
- You can browse through people’s profile and see few of their photos and their basic information. Facebook dating potential matches would be shown based on mutual interests and friends and from other data Facebook has.
- If it’s a match, you’ll be able to start a conversation with someone through a special inbox. This inbox will be separate from Messenger and WhatsApp. Keeping users safety in mind, users can only send texts now.
Facebook has 2.2 billion monthly active users. The number of people who are going to opt for this service is certainly going to be high. With tons of data Facebook has on every user the matchmaking potential becomes even better. This is certainly going to affect likes of Tinder who enjoys popularity in the online dating world. After the announcement of Facebook dating, Match group the parent company of Tinder and OkCupid shares took a hit as much as 21 percent. Amidst controversies and crisis surrounding Facebook, this is finally some good news for the company.