Disney signs a deal with Alibaba to stream its animated shows in China
Alibaba Group’s entertainment has signed a major licensing deal with every child’s favourite film studio Disney. In China you may not be able to access means of mass communication like Facebook, Twitter, WhatsApp but soon will be able to watch a range of Disney’s animated movies and shows. Many of Disney’s films and more than 1000 episodes of their series are covered under the agreement. This deal certainly makes Alibaba the largest distributor of Disney’s animated content in China.
All of the Disney movies and series covered under the deal will be available on Youku, Alibaba’s streaming video service site and other distribution channels.
The deal between the two takes place nearly 2 years after Disney’s own video streaming service, DisneyLife ceased its operations in China after being live for just 5 months. Chinese regulators had then ordered Disney service to shut down in accordance with their new laws. Foreign companies or their affiliates were banned by the Chinese government from publishing any content online without government approval.
Since Alibaba being a Chinese company will be distributing Disney content there should be no further hindrance.
The deal covers series like Duck Tales, My Friends Tigger and Pooh and animated films like Beauty and the Beast, Frozen, Pirates of the Caribbean and Mulan.
Yang Weidong, President of Youku, Alibaba Digital Media and Entertainment Group said,
The addition of Disney content greatly enriches the library of quality international content on Alibaba’s media and entertainment ecosystem, giving us a leading edge in foreign content distribution in China. We look forward to further cooperation with global entertainment companies, which will help increase our penetration in the family entertainment segment and strengthen Youku’s position as a leading multi-screen entertainment and media platform in China.”
This deal certainly opens a doorway to many possibilities in near future.